September 27, 2021

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BellRock Makes Confirms Former 2020 Financial Assistance of Merged Businesses Concerns 2021 Steerage

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BellRock Expects to Go on Providing Sizeable Earnings and Money Stream Growth in 2021 with a Concentration on Scaling Operations and Expanding its Brand name System

DENVER, Jan. 13, 2021 /PRNewswire/ – BellRock Brand names Inc. (“BellRock” or “the Firm”) (CSE: BRCK.U), an sector-leading cannabis customer packaged products (“CPG”) multi-point out operator (“MSO”), is reporting that it has exceeded its previously announced assistance of $40 million professional forma profits for 2020 and is issuing profits and altered EBITDA steerage for 2021. The 2020 direction was dependent on professional forma income benefits as if BellRock Brand names had been shaped on January 1, 2020 by using the business mixture of BR Makes and Dixie Manufacturers (the “Merger”).

BellRock enters the new yr concentrated on scaling functions and increasing its manufacturer platform. As a outcome, the Corporation expects to generate over $50 million in revenue for 2021, representing close to 25% yr-more than-year expansion, dependable with the Firm’s 4-year topline compounded yearly development charge. BellRock is forecasted to obtain optimistic modified EBITDA and totally free money circulation for the yr. The forecast is dependent on organic revenue growth only and does not mirror any potential M&A.  In addition, the Company’s forecast is thoroughly funded from operations and does not call for extra exterior funds. BellRock is committed to expanding shareholder worth by unlocking synergies from its new merger and driving continued profitability in 2021.

“I am very very pleased of the BellRock team for the seamless integration we accomplished as a final result of the merger,” mentioned BellRock Manufacturers CEO Chuck Smith. “Accomplishing our earnings goal is a testament to the toughness and resilience of our company and our individuals. Looking in advance to this 12 months, we count on this momentum to keep on as we continue to be concentrated on unleashing the energy of this system that we have crafted to push shareholder benefit.”&#13

BellRock’s expansion strategy employs a 3-pronged solution of maximizing its system by strategic acquisitions, prioritizing lucrative organic revenue expansion and continually optimizing its charges and money composition. 

Smith ongoing, “This yr, our priorities consist of maximizing presence in our critical marketplaces – Colorado, California and Michigan – expanding to new and interesting marketplaces like Florida, further diversifying our portfolio by our obtain-and-make approach and continuing to unlock remaining synergies from the Merger.” 

Also, the BellRock board of directors (the “Board”) has accepted the consolidation of the prevalent shares (the “Shares”) of the Enterprise on a 30 to 1 foundation (the “Consolidation”). The Corporation will now request needed regulatory approvals to consummate the Consolidation. The day on which the Shares will commence buying and selling on a post-Consolidation foundation will be introduced as soon as the necessary approvals have been obtained.

Lastly, the Business announces that it has transformed its auditor from MNP LLP (“Previous Auditor”) to Manning Elliott LLP (“Successor Auditor”). In accordance with the adjust, the Former Auditor resigned as the auditor of the Organization efficient January 6, 2021, and the Board appointed the Successor Auditor as the Firm’s auditor powerful January 6, 2021, until finally the following Yearly Normal Assembly of the Enterprise.

There have been no reservations or modified views in the Former Auditor’s audit reports for the Corporation. There are no “reportable activities” (as the expression is defined in National Instrument 51-102 – Continuous Disclosure Obligations (“NI 51-102”) involving the Organization and the Former Auditor.&#13

In accordance with NI 51-102, the notice of improve of auditor, jointly with the needed letters from the Former Auditor and the Successor Auditor, have been reviewed by the board of directors of the Firm and filed on SEDAR.

The Firm expects to supply its audited monetary effects for fiscal 2020 on or before April 30, 2021.

ABOUT BELLROCK Brand names:

BellRock Models is a manufacturer and IP targeted CPG multi-condition operator that possesses just one of the industry’s broadest branded product or service portfolios catering to the rising and at any time-evolving cannabis buyer. BellRock’s portfolio is composed of two legendary cannabis brands with deep historical past, Mary’s Brands (a pioneer in the Health and fitness & Wellness section due to the fact 2013) and Dixie (a market-foremost THC infused edibles model since 2010), as properly as two growing, California-based manufacturers, Rebel Coast and Défoncé. With each other, the BellRock models present a vast spectrum of high-high-quality hashish-centric consumer packaged merchandise. With 11 brands and around 200 SKUs, BellRock reaches almost each important client group and addresses the requires of a assorted hashish customer base. The BellRock producing and distribution footprint carries on to extend and at the moment spans 9 states, and the Firm owns or manages generation amenities in its premier markets. For far more info, visit www.bellrockbrands.com.

Caution Regarding Forward-Looking Details&#13

The details supplied in this press release might consist of “forward-on the lookout information and facts” and “ahead-seeking statements” within just the indicating of applicable securities guidelines. All statements, other than statements of historical point, designed by the Firm (or its predecessors) that handle functions, activities or developments that the Company expects or anticipates will or may well arise in the foreseeable future are forward-wanting statements, including, but not confined to, statements preceded by, adopted by or that consist of words this sort of as “may possibly”, “will”, “would”, “could”, “must”, “thinks”, “estimates”, “projects”, “potential”, “expects”, “options”, “intends”, “anticipates”, “focused”, “continues”, “forecasts”, “created”, “aim”, or the damaging of those people terms or other similar or similar terms. Ahead-searching statements could relate to upcoming economical problems, final results of functions, ideas, aims, overall performance or small business developments. These statements discuss only as at the date they are produced and are primarily based on facts at the moment out there and on recent expectations and assumptions regarding potential situations, which are topic to a selection of regarded and unidentified pitfalls, uncertainties and other variables that may result in true effects, functionality or achievements to be materially distinct from that which was expressed or implied by these kinds of forward-searching statements, together with, but not minimal to, challenges and uncertainties similar to: (i) the regulation of the clinical and leisure marijuana sector in the United States, Canada, Mexico, Australia, New Zealand, Latin The united states and other countries in which the Firm may carry on its business enterprise (ii) the means of the Firm to get hold of meaningful shopper acceptance and a prosperous marketplace for its merchandise on a countrywide and international basis at aggressive charges (iii) the means of the Organization to build and retain an powerful gross sales community (iv) the achievements of the Business in forecasting desire for its goods or providers (v) the potential of the Enterprise to preserve pricing and thereby maintain satisfactory revenue margins (vi) the means of the Firm to accomplish satisfactory mental property defense (vii) the availability of funding possibilities, hazards related with economic problems, dependence on management and conflicts of fascination and (viii) other hazards explained from time to time in files filed by the Company with securities regulatory authorities, like the Firm’s yearly information and facts variety dated June 21, 2019.

The forward-searching statements contained herein are primarily based on specific essential anticipations and assumptions, which include that: (i) the transaction with BR Brand names will be accomplished on the phrases explained herein (ii) there will be no content adverse competitive or technological change in issue of the Firm’s organization (iii) there will be a demand for the Firm’s products and solutions that the Enterprise has correctly forecast and (iv) there will be no content adverse alter in the Company’s functions, business enterprise or in any governmental regulation impacting the Enterprise or its suppliers.

With regard to the ahead-wanting statements contained herein, even though the Enterprise thinks that the anticipations and assumptions on which the ahead-looking statements are dependent are realistic, undue reliance should not be put on the ahead-searching statements as no assurance can be presented that they will establish to be right. Given that ahead-looking statements tackle upcoming activities and conditions, by their very mother nature they require inherent threats and uncertainties. Real success could vary materially from people at the moment anticipated owing to a number of components and challenges, including the pitfalls explained previously mentioned. As a result, all forward-wanting statements built in this push release are capable by these kinds of cautionary statements and there can be no assurance that the predicted benefits or developments will truly be recognized or, even if realized, that they will have the predicted implications to or effects on the Business. The cautionary statements contained or referred to herein really should be regarded as in relationship with any subsequent published or oral forward-seeking statements that the Organization and/or persons acting on the Firm’s behalf may perhaps difficulty.

The Canadian Securities Trade has neither approved nor disapproved the contents of this information release.                                                                    

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Resource BellRock Makes Inc.

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