July 13, 2024

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Business is my step

Sharon Cook dinner, CMO at FHLBank of Atlanta

3 min read
Sharon Cook dinner, CMO at FHLBank of Atlanta
Sharon Cook dinner, CMO at FHLBank of Atlanta
Sharon Cook CMO at Federal Home Loan Bank of Atlanta

Sharon Prepare dinner, CMO at FHLBank of Atlanta

In this edition of Marketer of the 7 days, Ignite Visibility spotlights Sharon Cook, Chief Advertising and marketing Officer at Federal House Loan Lender of Atlanta.

Ignite Visibility applauds her and the FHLBank Atlanta crew for the company’s recent award of approximately $27 million in funding for much more than 60 affordable housing courses in 19 states and the District of Columbia.

The funding initiatives are aspect of the company’s 2020 Cost-effective Housing Software (AHP).

FHLBank Atlanta partnered with for-earnings and nonprofit developers to aid the acquisition, building, rehabilitation, and preservation of about 4,000 very affordable rental models and residences.

“Our Reasonably priced Housing Plan has enabled communities throughout our district to reach their very affordable housing and economic development targets for 30 decades,” said Arthur L. Fleming, FHLBank Atlanta’s Senior Vice President.

“We are proud of the optimistic impact our inexpensive housing software has experienced, and we know this crucial resource of funding will carry on to enjoy a essential job in building protected and healthy housing.”

Here’s a breakdown of the Bank’s 2020 AHP awards by region:

  • Alabama ($2 million)
  • District of Columbia ($1 million)
  • Florida ($2.3 million)
  • Ga ($1.4 million)
  • Maryland ($1.9 million)
  • North Carolina ($1.9 million)
  • South Carolina ($1.3 million)
  • Virginia ($6 million)
  • Out of District ($8.8 million)

FHLBank Atlanta will announce the opening of its 2021 AHP funding round shortly. The company’s awards assortment from $30,000 to $500,000 for every initiative.

People varieties of programs are achievable thanks to the marketing and advertising efforts led by Sharon Cook.

Sharon Cook’s 6-Yr Run

Prepare dinner has been with FHLBank Atlanta for 6 years. In the course of that time, she’s manufactured it crystal clear that she’s an qualified in omnichannel promoting.

Prepare dinner qualified prospects all aspects of marketing and advertising for the enterprise. That features digital and social channel marketing and advertising, person experience, customer working experience, community relations, inner communications, and trader relations.

On top of that, Prepare dinner also manages the communications tactic that drives progress and solidifies the Bank’s popularity amongst other economic institutions in the southeastern component of the United States.

She’s also accountable for cultivating solid interactions with the countrywide media. Cook also requires uncovers possibilities to advertise some of FHLBank’s goods in smaller sized marketplaces.

More, she optimizes client details to investigation and realize numerous current market segments. Sharon also employs that facts to uncover potential income opportunities and open new revenue channels.

Cook dinner puts her digital marketing techniques to perform for the corporation as nicely. She handles Web optimization, identifies internet hosting solutions, optimizes web-sites, and rolls out company intelligence applications.

She also frequently appears on the speaking circuit delivering lectures about standing threat administration in advance of, all through, and after a disaster.

Cook is also the national media spokesperson for SEC relevant media, scores company shows, and crisis communications.

CDC Federal Credit score Union

In advance of working at FHLBank Atlanta, Sharon Cook dinner served as Vice President, Internet marketing Expert services for CDC Federal Credit Union.

Whilst there, she dealt with all elements of marketing and advertising which include promoting, small business advancement, and general public relations.

Underneath her enjoy, CDC Federal Credit score Union:

  • increased investment decision portfolio earnings by 10%
  • observed over 10% net development in new membership and new item product sales (YoY)
  • greater credit rating card utilization 160% of established purpose

Cook also coordinated all internal communications for incentive approach improvement and rollouts and labored closely with charitable businesses to help in enhancing community everyday living for small business companions and customers.

Wrapping It Up

There is no doubt that 2020 was a hard 12 months for numerous enterprises. FHLBank Atlanta was no exception.

On the other hand, with Sharon Prepare dinner as CMO, I’m positive that the enterprise is in fantastic fingers. I just cannot wait around to see the Financial institution bounce again this calendar year.

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