ElectraMeccanica Improves Retail Footprint into 3 New Towns and Expands “Drive SOLO” Internet marketing and Advertisement Marketing campaign
- Expands Retail Presence for the Solitary-Occupant SOLO EV by A few New Destinations in Q1, Bringing the Complete Retail Destinations to 13 Throughout 3 Western States (AZ, CA, & OR)
- “SOLO Generate Tour” Invitation-Only Examination Drive Functions to Strike 5 Metropolitan areas
- Company Extends robust Out of Dwelling (OOH) Promoting Campaign and Ad Presence Aimed at Educating Buyers About a New Way to Travel Electric powered
VANCOUVER, British Columbia, Jan. 15, 2021 — ElectraMeccanica Automobiles Corp. (NASDAQ: SOLO) (“ElectraMeccanica” or the “Company”), a designer and manufacturer of electric vehicles including its flagship SOLO EV, is growing its retail community to three new West Coast destinations. Slated to open up in March, the new direct-to-consumer retail areas will be positioned at The Village at Corte Madera, CA, Los Cerritos Middle in Orange County, CA and La Encantada in Tucson, AZ, giving customers the capability to understand extra, take a look at the vehicle and area reservations onsite. These additions bring ElectraMeccanica’s retail spot rely to a complete of 13 in 10 significant markets.
“As we gear up for the very first SOLO EVs to hit the street, we will be accelerating our thriving, immediate-to-consumer ‘Drive SOLO’ retail plan to even more have interaction and advise possible shoppers,” mentioned ElectraMeccanica CEO Paul Rivera. “We are continuing to enter new marketplaces strategically exactly where fascination in and demand for electrical automobiles are biggest. Our new and existing retail areas will offer a unique chance for prospective customers to master far more about driving SOLO.
“Our ‘SOLO Drive Tour’ is currently prepared for 5 metropolitan areas which include Scottsdale, AZ, Cerritos, Walnut Creek, and Corte Madera, CA as very well as Portland, OR, in February and March. We seem ahead to bringing our motor vehicles to select early reservation holders in these special, invitation-only examination generate activities supplying a single of the initial chances to glimpse, see and ‘Drive SOLO.’ We are mindfully scheduling our demonstrations in accordance with all area COVID-19 protocols to make certain a harmless party for all who go to.”
ElectraMeccanica is ramping up its recent “Drive SOLO” advertising marketing campaign aimed at educating individuals on a new way to drive effectively. The campaign, which consists of an aggressive rollout in key eco-mindful towns wherever the SOLO EV has an current retail existence, will characteristic pretty much 300 billboard and electronic mall displays together with social written content throughout the company’s Facebook, LinkedIn, Twitter and Instagram webpages. The new resourceful structure, conceptualized internally by ElectraMeccanica with the media buy taken care of by Accretive Adverts, is getting extended additional into Q1 soon after demonstrably optimistic preliminary effects. The marketing campaign illustrates everyday situations for driving solo with playful but appropriate tag-traces this kind of as “Need HOV Access? Meet Your Furthermore One” or “Need a Getaway? Meet your #TravelBFF.”
“The ‘Drive SOLO’ campaign certainly worries shoppers to rethink their everyday driving behavior,” included Rivera. “Most car journeys are carried out solo, whether or not it is to the grocery retail store, the gym or on a everyday commute. A solitary-occupancy car like the SOLO will make perception from a standpoint of power performance and place-savings and is the excellent solution for today’s urban transportation worries. We’re anticipating even increased demand from customers as we continue on to mature awareness in extra marketplaces.”
ElectraMeccanica at present operates 10 retail places in the western U.S. location.
The SOLO is a objective-designed, a few-wheeled, all-electrical option for the city setting. Engineered for a solitary occupant, it offers a special driving encounter for the environmentally mindful consumer. The SOLO has a range of 100 miles and a top rated speed of 80 mph, producing it secure for highways. The SOLO attributes front and rear crumple zones, facet affect security, roll bar, torque-restricting control, as well as electricity steering, electric power brakes, air conditioning and a Bluetooth amusement procedure. It blends a modern day seem with safety functions at an obtainable price tag stage of $18,500. The SOLO is currently available for pre-orders at https://electrameccanica.com/product/solo-reservation/.
About ElectraMeccanica Autos Corp. ElectraMeccanica Motor vehicles Corp. (NASDAQ: SOLO) is a Canadian designer and company of environmentally effective electrical motor vehicles (EVs). The company’s flagship auto is the ground breaking, objective-designed, solitary-seat EV named the SOLO. This three-wheeled automobile will revolutionize the urban driving working experience, which include commuting, supply and shared mobility. The SOLO presents a driving encounter that is one of a kind, fashionable, pleasurable, cost-effective and environmentally friendly. InterMeccanica, a subsidiary of ElectraMeccanica, has effectively been developing higher-close specialty cars and trucks for 61 decades. For extra information, be sure to stop by www.electrameccanica.com.
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Business Get hold of Ms. Bal Bhullar, CPA, CGA, CRM Main Economic Officer & Director (604) 428-7656 [email protected]
Community Relations Call Sean Mahoney ElectraMeccanica (310) 867-0670 [email protected]
Amy Pandya R&CPMK for ElectraMeccanica (310) 967-3418 [email protected]
Trader Relations Contact Gateway Trader Relations Matt Glover and Tom Colton (949) 574-3860 [email protected]
