May 14, 2026

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Business is my step

Salloni Arora joins Soch Apparels as vice president advertising

Salloni Arora joins Soch Apparels as vice president advertising


a woman smiling for the camera: Arora will be working closely with Vinay Chatlani, managing director and chief executive officer of the company, to steer the brand’s marketing effort


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Arora will be doing work intently with Vinay Chatlani, controlling director and chief govt officer of the organization, to steer the brand’s marketing effort and hard work

Ethnic dress in brand Soch Apparels has appointed Salloni Arora Nanda as the head of marketing. In her new purpose, Nanda will be accountable for all marketing attempts for the brand name, firmly setting up Soch in the women’s use section in India. She will be working carefully with Vinay Chatlani, taking care of director and main executive officer of the firm, to steer the brand’s promoting effort to gasoline the future stage of growth.

Nanda has about 15 many years of experience in the area of manufacturer and retail marketing, PR and digital internet marketing. Prior to this, she was the common supervisor and head of promoting at Forever 21. She played a pivotal job in environment up the company framework network, social media start, Website positioning system for ecommerce, amping up the SEM internet marketing tactic, CRM programme and Mission Happiness Client Suggestions System.

As we enter our next stage of progress, Salloni’s diverse working experience in electronic, rapid manner and deep comprehending of the desires of today’s females will assist propel Soch to increased heights, Chatlani said. “Under her promoting management we glimpse forward to acquiring a high-overall performance marketing motor which sets the bar for buyer expansion and media improvements. She will direct the endeavor of brand developing and to carry alive the true Soch experience at every single touchpoint and forge further connections with our customers,” he additional even further.

“Soch is a sturdy ethnic wear manufacturer and is a stalwart when it will come to carving new routes matching the brand’s potent values with the expectations of the buyer. The Soch manufacturer is excellently poised for powerful progress, be its growth strategies, dynamic products and assortment technique, pricing policy and new advertising and marketing initiatives planned to excite the shopper. I appear forward to building inroads together with the staff and setting new benchmarks as we go alongside together,” Nanda stated.

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