100 Households Acquire Blue Band ‘Spreading Smiles’ Economical Grant

Major purchaser brand, Blue Band, has introduced the winners of its N5, 000,000 ‘Spreading Smiles’ initiative. The marketing campaign was a aspect of the brand’s reaction to mitigate the effects of the financial downturn ensuing from the Covid-19 pandemic specifically between disadvantaged people wherever the scourge was most felt across the nation.

The Spreading Smiles initiative, which aimed at gratifying 100 deprived people throughout Nigeria with a money benefit of N50, 000 each individual, included the participation of Blue Band buyers, presenting them with an opportunity to nominate a relatives in have to have. The process essential that for each Twin Tub Pack of 250g, 450g, or 900g purchased, utilizing a code offered on each individual pack, individuals bought the likelihood to nominate a spouse and children that they considered would gain from money aid.

Speaking at the presentation, Francis Afoani, Head of Internet marketing, Upfield, West Africa, stated, “We are glad about the outcome of the marketing campaign, as it has additional shown our motivation to help mothers and fathers expand balanced and happy little ones. Months immediately after, the economic impression of Covid-19 pandemic is however currently being felt and we owned the accountability of furnishing a alternative, specifically to disadvantaged families. We are happy that with the lively participation of our people, we have been able to aid these family members.”

Titilope Reju, Model Supervisor, Blue Band Nigeria, dealt with the good effect of the marketing campaign, stating “we have been anxious about families who had been impacted by the pandemic and introduced our individuals with an chance to make a difference and in the long run be aspect of promoting the ‘Spreading Smiles’ campaign and they responded positively. The aim of this campaign was to unfold smiles and we are happy with the result. With over just one thousand entries, the variety requirements for the final 100 had been dependent on frequency, as effectively as a method created software for random selections, making sure every single entry had a good likelihood of participation. We congratulate all 100 families and know that this funds reward will go a very long way in aiding their nourishment and wellbeing”.

With its specifically formulated, excellent tasting and healthy products, Blue Band Nigeria carries on to make it a precedence to help moms and dads develop nutritious and joyful kids.