Chobani hires a CNN journalist to advertise its professional-refugee mission

• Business is hiring CNN organization journalist Cristina Alesci as its first main company affairs officer.
• Chobani makes use of beneficial PR and its compact advertising and marketing spending budget to market its growing merchandise past yogurt along with its pro-refugee mission.
• Alesci will overseee a team of 25 dealing with PR, communications, and government relations, amongst other locations.
• Go to Organization Insider’s homepage for additional tales.

Chobani, recognized for its Greek yogurt and pro-refugee politics, is drafting CNN business journalist Cristina Alesci for a recently produced govt communications posture.

Alesci, the daughter of Italian immigrants, highlighted Chobani main executive Hamdi Ulukaya in a section on CNN 5 yrs ago discovering his attempts to aid refugees in America. The section gained these types of optimistic suggestions from viewers that the two stayed in contact. 

Alesci is joining in the freshly established job of chief company affairs officer on the executive leadership crew. She will oversee a staff members of 25 persons in general public relations, local community engagement, community affairs, govt and interior communications and govt relations. She’s set to begin Dec. 28.

The govt relations facet of the job will entail Alesci assisting the New York-dependent company drive for more refugee-welcoming policies and advocate for a $15 least wage. The business does its artistic in-dwelling and has a modest advertising finances compared to other shopper packaged merchandise brands, but uses positive PR, between other factors, to promote its merchandise. Ulukaya appeared on Bloomberg Television in late December to go over the relevance of spending a living wage to workforce. 

Alesci explained she experienced put in the previous yr reporting on providers that were commencing to acquire a stand on topics as various as mask-sporting, election integrity and upholding democracy. She sits on the board of the Craig Newmark Graduate School of Journalism at CUNY.

“The key obstacle is having all the extraordinary perform they’ve been performing out there,” Alesci advised Enterprise Insider. “People feel of it as a yogurt enterprise. It really is so substantially additional than that.”

She mentioned that Chobani has introduced and grown in three categories: plant-centered oat milks, dairy & plant-centered oat creamers, functional wellness beverages, and probiotic yogurt. She’s also searching forward to supporting Ulukaya’s function to bring other business leaders together to tackle the resettlement process.

“I truly felt like I could make an impact at Chobani, aiding the business convey to its tales and realize its social effects objectives,” she reported.