July 13, 2024

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Business is my step

History site visitors and five awards aided make 2020 Dezeen’s ideal-ever calendar year

2 min read
History site visitors and five awards aided make 2020 Dezeen’s ideal-ever calendar year
History site visitors and five awards aided make 2020 Dezeen’s ideal-ever calendar year

Dezeen captivated document audiences in 2020 with unique internet site guests up 16 for every cent, social media followers up 17 per cent and newsletter subscribers up 11 for every cent.

a room filled with furniture and a table: Dezeen best year ever

© Offered by Dezeen
Dezeen most effective year at any time

As Dezeen enters its 15th calendar year, this suggests that we have attained viewers expansion every single 12 months due to the fact we introduced in 2006.

A massive thank-you to all our visitors and subscribers for aiding us accomplish our very best-ever stats in these kinds of a challenging year! Our business (previously mentioned) remained empty for most of 2020 as the team worked from property.

VDF and pandemic protection drove audience development

Very last yr, our coverage of the coronavirus pandemic assisted us appeal to new visitors with targeted visitors up all over 20 for every cent in comparison to 2019 in the spring.

Standout content material we printed for the duration of 2020 provided Virtual Layout Festival, the world’s 1st-at any time on line style pageant, which introduced the style globe together for the duration of the early times of the pandemic and attracted 1.75 million page views and two million movie plays.

Five awards

The year finished with Dezeen winning 5 awards. A few of these were for Virtual Style and design Competition with our Dezeen Day conference scooping one more and founder Marcus Fairs profitable the digital leadership prize at IBP’s yearly journalism awards ceremony.

Site targeted traffic

One of a kind visitors (“buyers” in Google Analytics parlance) to the Dezeen internet site grew 17 for every cent to 32.1 million. Web page sights grew to 110 million and sessions were being up 9 for each cent to 61 million.

Past year also saw our very best-at any time month for website traffic, with 3.65 million exclusive people in March, whilst our job interview with Li Edelkoort on the affect of coronavirus the identical month was our most preferred tale of all time, with above 800,000 web page views.

Social media

Our overall social media audience across all platforms grew 17 for each cent to 6.4 million. The major growth was on Instagram, where by we obtained 633,00 new followers, using us to 2.9 million. Our LinkedIn following almost doubled, rising 93 for each cent to 224,000.

Our followings on Fb, Twitter, Pinterest and WeChat also grew strongly.


Subscribers to our weekly and daily newsletters grew 11 for every cent to 532,466 in complete. Weekly subscribers grew 16 per cent to 355,542 while each day subscribers grew 7.5 per cent to 177,000.


Our video clip material gained 21 million plays in whole throughout YouTube, Facebook and Instagram. Our YouTube subscribers grew 35 per cent to 176,000 and online video performs on YouTube grew to 8.7 million.


Responses from audience grew slightly to 28,480, beating 2019’s preceding file tally by just 14 reviews. This confirms our situation as the architecture and design and style internet site with the most lively responses section.

Photography is by Ed Reeve.

The publish History targeted visitors and five awards assisted make 2020 Dezeen’s greatest-at any time calendar year appeared initially on Dezeen.

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