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HK Economical Services Rebrands as Avantax Scheduling Associates, Maintaining the Same Strong Worth Proposition for Accounting Firms

5 min read
HK Economical Services Rebrands as Avantax Scheduling Associates, Maintaining the Same Strong Worth Proposition for Accounting Firms
HK Economical Services Rebrands as Avantax Scheduling Associates, Maintaining the Same Strong Worth Proposition for Accounting Firms

Avantax Planning Partners℠ and its RIA design provide CPAs holistically with turnkey tax, wealth administration, shopper improvement and economical planning products and services

DALLAS, Jan. 04, 2021 (Globe NEWSWIRE) — HK Financial Companies (“HKFS”), a rapidly-increasing, CPA-targeted registered investment advisor (“RIA”), has been rebranded Avantax Planning Associates and will run along with Avantax Wealth AdministrationSM. The mixed firms present unique, flexible affiliation models, with the RIA design getting specifically desirable to mid-size to massive accounting companies.

The acquisition of HKFS in July 2020 by Blucora, Inc. (NASDAQ:BCOR), the father or mother company of Avantax, included an interesting design for accounting firms searching to holistically serve their customers with the addition of prosperity management services. Below its new brand name, Avantax Setting up Partners will proceed its legacy of providing a turnkey prosperity management plan for its affiliate marketers while providing extensive tax and monetary scheduling companies, as well as shopper improvement, coaching, marketing and advertising, compliance solutions and additional.

Avantax Scheduling Companions even further strengthens Avantax’s adaptable affiliation models, which contain:

  • An impartial broker-supplier for tax and wealth administration experts for whom independence is paramount
  • Several referral designs for tax specialists who like a partnership or affiliation design through which their clients’ monetary arranging requires are fulfilled and
  • An personnel-based product serving CPAs and tax experts by partnering with Avantax’s in-property RIA.

“Avantax Organizing Partners has authorized us to broaden how Tax and Monetary Professionals can affiliate with Avantax, which includes the in-home RIA model, which is especially attractive to big accounting firms,” said Avantax Wealth Administration President, Todd Mackay. “Adaptable affiliation models are core to the Avantax worth proposition for the reason that they provide strong ways for us to partner with Tax and Fiscal Gurus of all sizes, from sole practitioners, to multi-lover CPA firms. Furthermore, our several affiliation model gives a turnkey answer for our independent Money Specialists seeking to transition their wealth management ebook of business enterprise.”

The new, additional tightly aligned branding will not change the shopper working experience.

“The HKFS enterprise model remains unchanged – as Avantax Scheduling Companions, we will continue on doing the job hand-in-hand with CPAs and tax professionals to supply turnkey prosperity administration and economic organizing products and services to their purchasers,” explained Louie Rosalez, President of Avantax Setting up Partners. “There will be no adjust in our associations with our present affiliates or our provider to customers. Our group continues to be laser targeted on delivering the high-touch encounter purchasers have arrive to know, and anticipate, from us.”

As component of the brand alignment, the in-dwelling retirement presenting that was previously referred to as HK Financial Providers Retirement System Providers will now be referred to as Avantax Retirement System Services℠. It will continue offering total fiduciary solutions, investment decision management, dedicated administration and assistance, and employee enrollment and education. This presenting, offered to all Tax and Fiscal Professionals affiliated with Avantax, serves a broader foundation of small business purchasers in a extra holistic way.

“Our thesis powering the remarkably complementary acquisition of HKFS was that it would assist Avantax extend the methods its operates with accounting companies and tax pros, while also supporting Blucora’s development targets,” claimed Blucora President and Chief Govt Officer Chris Walters. “The rebranding is an crucial, community-dealing with demonstration that our lines of business enterprise are tightly aligned. We are confident that our differentiated tax-concentrated wealth administration approach and current market placement are persuasive for the appropriate Economical Professionals and their buyers, and furthermore, will aid our long term advancement.”

About Blucora®
Blucora, Inc. (NASDAQ:BCOR) is on the forefront of financial engineering, a provider of facts and technological know-how-pushed answers that empowers people to enhance their money wellness. Blucora operates in two segments, like (i) wealth management, by its tax-centered Avantax Wealth Administration and Avantax Scheduling Partners (formerly HKFS) brands, with a collective $76 billion in overall shopper belongings as of September 30, 2020 and (ii) tax preparation, by means of its TaxAct business, a current market leader in tax preparation program with close to 3 million shopper and 20,000 qualified end users in 2020. With integrated tax concentrated program and prosperity management, Blucora is uniquely positioned to guide our customers in obtaining better extended-phrase results by means of holistic, tax-advantaged remedies. For more info on Blucora, visit www.blucora.com.

About Avantax Prosperity Administration
Avantax Wealth Management℠ (which includes the Wealth Management enterprise of Blucora, Inc.) gives a tax-advantaged tactic for in depth economical preparing. As a result of its Tax-Wise tactic, Avantax Monetary Professionals assistance clientele leverage taxes to build economical development possibilities. Most monetary companies deal with taxes as an afterthought, or not at all, even while taxes are just one of life’s most sophisticated and pricey costs. Avantax employs technological innovation, tax and wealth management insights to uncover personalized and advantageous alternatives across our clients’ financial lifecycles to assistance enable superior extensive-time period outcomes.

About Avantax Arranging Partners
Avantax Scheduling PartnersSM is a national monetary preparing and prosperity administration company that associates with CPA companies to mix and deliver holistic economic and tax-arranging services to their shoppers. Employing the Steerage Arranging Methods preparing resource, Avantax Scheduling Companions visually lays out a lengthy-time period system, thinking of a large array of financial selections and their possible impacts on clients’ economical overall health. Through this distinctive and established method, Avantax Scheduling Partners and CPA corporations help customers make development towards their economic ambitions by way of tactics such as asset management, estate setting up, retirement planning, tax preparing, hazard administration and much more.

About Retirement Approach Products and services
Avantax Retirement Strategy Expert servicesSM provides a turnkey retirement approach resolution built for company entrepreneurs and their personnel. The in depth plan incorporates whole fiduciary coverage, financial commitment administration, dedicated expert services and assistance and personnel training. The retirement strategy expert services workforce customizes programs created to have a significant influence for enterprise owners and their staff. The detailed companies permit shoppers to limit retirement system administration, minimize fiduciary possibility, and supply customized participant education and learning.

Media Contact:
Dee Littrell
Trader Relations
[email protected] 

Avantax WM HoldingsSM is the holding corporation for the team of providers supplying economical services underneath the AvantaxSM identify. Securities presented through Avantax Financial commitment Services℠, Member FINRA, SIPC. Financial investment advisory services made available by way of Avantax Advisory Services℠ and Avantax Preparing PartnersSM. Insurance policy solutions provided via certified brokers of Avantax Insurance policy Agency℠, Avantax Insurance plan Services℠, and Avantax Organizing AssociatesSM. 3200 Olympus Blvd., Suite 100, Dallas, TX 75019, 972-870-6000

The Avantax spouse and children of businesses exclusively deliver expense goods and expert services by its associates. Whilst Avantax Wealth Management℠ does not provide tax or legal suggestions, or supervise tax, accounting or legal companies, Avantax associates could provide these providers by way of their impartial outdoors enterprise. This information is not supposed as tax or authorized information. Remember to check with our firm and your authorized professional for particular information pertaining to your specific scenario.


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