HONG KONG SAR – Media OutReach – 5 January 2021 – The COVID-19 epidemic has lasted for just about a year. The sharp slide in the avenue targeted traffic has been influencing main shopping districts almost everywhere. In addition, beneath the “Anti-epidemic Fund”, the Innovation and Technology Fee (ITC) introduced the ” Distance Business (D-Biz) Programme subsidy. Expanding range of huge and medium-sized enterprises have turned to the on the internet current market, location up web-sites and opening on the net retailers, in an exertion to open up online profits channels to get better some of their companies in the course of the epidemic.
As numerous businesses are not acquainted with web page technologies, web-site optimization and Search engine optimization advertising are often disregarded. In fact, Search engine optimisation is 1 of the greatest ROI of several on the net marketing channels and it is worthy of a extensive-term financial investment.
HKGSEO has done Search engine optimization for far more than 500 enterprises, with the Seo approach bringing substantial targeted visitors and revenue to the providers. Leveraging on their a long time of encounter, they now provide absolutely free web site evaluation (worthy of HK$2,000) for all written content forms. Here are some web site assessment assignments HKGSEO has engaged in:
CMS Web Articles Administration System
We recommend using the most preferred CMS in the market place to build a web-site. Well-known CMS this kind of as WordPress, Wix, Shopline, and Shopify will make it less difficult to regulate internet written content and make the web-site easier to crawl and index by research engines.
HKGSEO consequently cautions in opposition to world-wide-web style corporations that use their personal CMS. Generally speaking, these web sites are not Search engine marketing friendly. For example, they could possibly have undesirable characteristics these as copy site titles, dynamic URLs, or class web pages that can not update new content material, and so forth. These attributes are disadvantageous to implementing Search engine marketing options, which ultimately potential customers to the redesigning of the total internet site, resulting in a considerably bigger cost.
SSL Web site Safety Certification
If your website does not have an SSL certification (HTTPS) set up, it will be marked as an insecure web page by the browser, which will adversely affect the reliability and conversion price. SSL should really be put in right away to secure purchaser facts, particularly for e-commerce sites. There are some absolutely free SSLs readily available on the market place, these types of as Let’s Encrypt, with paid out high quality certificates suggestion by on line outlets.
Cell Variation of The Web page
The hottest individual laptop or computer and World-wide-web penetration study released by the Census and Figures Department demonstrates that additional than 5.97 million folks in Hong Kong have mobile phones, and 99.7% of the people accessibility the Internet on smartphones, bigger than people related to pcs or other gadgets. Apart from, Google has introduced the Mobile-First Indexing cell variation of articles priority indexing. If your web-site does not have a mobile variation, the position will be lousy and a whole lot of targeted visitors will be dropped.
Site Loading Speed
According to analysis, a lot more than 68% of viewers will go away a site when it usually takes much more than 3 seconds to open. The principal purpose for the slow loading is the use of shared internet hosting or non-area internet hosting. Switching to nearby internet hosting, SSD or CDN can successfully boost the loading pace.
Web-site Content material
Is the web site content material of significant high-quality? Does it answer the thoughts of probable people? To develop up the information, some corporate internet sites have piled up key phrases, and some have revealed web site articles or blog posts routinely. Nevertheless the material of the content articles is sometimes plagiarized from news media. Plagiarism will make look for engines recognize the all round web page good quality as low, which will in change have an affect on the rating.
Internet sites and on-line stores are platforms that boost companies. An optimized web site will reward twice the success with 50 percent the effort of both on the internet and offline internet marketing strategies merged.
Please log onto www.hkgseo.com, fill in the internet site, email and call quantity, and our community marketing gurus will reply in just one particular doing work day and organize a no cost Search engine optimisation examination and session.
HKGSEO focuses on internet site Website positioning expert services. It is established and operated by previous Google staff members. The corporation is primarily based in Hong Kong and has branches in Shenzhen, Singapore and Australia. It is committed to delivering affordable, 1-quit digital marketing and advertising remedies for tiny and medium-sized enterprises. Digital advertising remedies include things like: Web optimization, SEM, social media promotion and world-wide-web design and style, etcetera.