A new guide to search engine optimization has been launched by Marcos Azaro, a leading SEO consultant in Auckland. He has been a full-time digital marketing specialist since 2006 and prides himself on helping clients to succeed.
The newly launched guide is part of his focus on helping more local Auckland and New Zealand businesses achieve their growth and revenue goals.
Marcos has worked on numerous projects for clients of various sizes, from solo entrepreneurs through to corporate-sized clients. He is an independent consultant and can give clients unbiased advice to help them optimize their marketing strategies.
The newly launched guide is designed to help entrepreneurs and business owners to achieve more prominent positions in Google searches. This has become increasingly important due to the rise in competition across sectors.
He explains that SEO is a powerful form of marketing that enables businesses to show up in relevant searches wherever their prospects are browsing. In doing so, it can double or even triple revenue for clients.
Included in the newly launched marketing guide are three fundamental truths designed to ensure the best ROI for clients. The first focuses on keywords, and choosing the right ones for each campaign.
The guide highlights that focusing on high-competition keyword is likely to cause the business’s progress to stall indefinitely. By narrowing down search terms, clients are able to ensure better results.
Alongside this, readers will learn about the importance of posting regular strategic content to support their business website. This helps to build trust, encourage brand growth, and establish a stronger online platform.
Emphasis is also placed on omnipresence, which is evermore important in today’s digital landscape. By pursuing omnipresent marketing goals, clients are able to engage with their prospects where they spend most of their time – and drive more leads and sales reliably.
Marcos Azaro states: “People are using Google to find local businesses, services and products. Increasing your visibility in Google will result in more prospects interacting with your content. As a result you will generate more leads and sales from your website.”
Full details can be found on the URL above.
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